We build cutting edge and cost-effective web sites for schools, churches, non-profit organizations, and businesses.
Goodbye Web 1.0, Hello Web 2.0
In past years, when an organization or business put up a web site, they were using the Internet primarily to "talk to" their audience. Web site visitors were essentially passive readers or viewers and web sites were little more than static digital brochures ("Web 1.0").
Web 1.0 - Static Content
The web sites themselves were constructed from files of HTML code, often written using so-called WYSIWYG editors (What You See Is What You Get...pronounced "whizzeewig") like Microsoft's FrontPage or Macromedia's Dreamweaver. Sometimes these web sites were built by professional graphic design companies. Often these web sites (especially for small, cash-strapped organizations) were designed by somebody's cousin or little brother who "knows about that computer stuff."
Web 2.0 - Dynamic and Interactive Content
Today, it is not enough to merely "talk to" web site visitors. Modern web sites involve their visitors in interactive conversations. Not only can a web site visitor read an article about an organization's new product or service, they can share comments, ask questions, and post their own reviews of that product. Blogs, user profiles, social networking, RSS feeds, interactive event calendars, podcasts, video ...all these features and more are what your web site visitors expect from your site today. This kind of "Web 2.0" design requires a more sophisticated and dynamic form of construction: a content management system.